Michael Breidenbruecker: Mainstream of Minorities

tags: |
Date(s): 
Sat 20 9:00 PM
teaser: 
The rise of social software and folksonomy tools are making many niche markets accessible through the internet. As a consequence it is not only the marketing, broadcasting and advertising industry which changes but also the way how media is consumed and produced. In my talk I want to reflect these changes and also spread some light on how i see the evolution of media.
Host: 
Michael Breidenbruecker
Detailed text: 

The rise of social software and folksonomy tools are making many niche markets accessible through the internet. As a consequence it is not only the marketing, broadcasting and advertising industry which changes but also the way how media is consumed and produced. In my talk I want to reflect these changes and also spread some light on how i see the evolution of media.

Biography: 

Michael Breidenbruecker has been actively involved in interactive digital media since 1999. As founding member of Last.fm Ltd. Michael led the company into a unique position within the industry. His approach in the area of music distribution, online radio and social software was awarded in Europe and the USA. Besides several positions within the industry, he is also involved in academia.