Volksware

Volksware , does not have its own production line, but Volksware labels the products of the people. Products, that have an emotional value for their owners, receive the Volksware label and become a Volksware – that means, “people’s product”. The Volksware shop is presented in galleries in different cities. People can bring their very personal clothes and they get the Volksware label on it. Each label has its own number and can be found on the internet with a peronsal story and photpgraphy.

VOLKSWARE
Volksware is the name of a brand. It exists since 1999. Volksware works in projects. Each idea is presented as a product, a “Volks’ Ware” that means “people’s product” or “product for people”. The product is presented as a concept, an unic specimen, a limited edition or as a product without its own production. The form of the product depends on the idea and concept that the project is about. Volksware is presented in galeries, shops, fairs, puplic spaces and other events that offer the best background and platform for each Volksware project; like for example the “Passagen 2003” while the Furniture Fair in Cologne (GE), the Centraal Museum in Den Haag (NL), Montevideo, the Netherlands Media Art Institute in Amsterdam (NL), Artforum in Berlin (GE) or the Designmai in Berlin (GE). Volksware explores the function of consumptions goods in the current time. The main focus is the meaning of consuming for the customer, the value creation of consumer products and its effect on the consumer. The project ©VOLKSWARE (2000) works on the emotional value of consumption goods for its owners; and the following project VOLKSWARE heim (2001) is looking at the forms of these goods, that invite the consumer for such an emotional value. The VOLKSWARE coat, € 759.987,20, the most expensive coat in the world (2004) is a project about the value creation of these goods. In how far does an already defined value of a product influence the consumer in its social, cultural and economic life? The VOLKSWARE carpet - a yard good (2005), questions the effects of the ‘over’-supply and mass production of products on the consumer. The interest of Volksware is the mass of products and not the brand of products. Volksware shell lead to a discussion about the sense and function of design and production in the current time.