Farmer Brown's Journal

Based on the Internet platform, Farmer Brown's Journal is an online community aims at the flattening of food supply chains.

In Kent, the garden of England, local farmers' markets are the representation of decentralised food supply chain, as well as the preserver of local tradition.

By providing a space with direct communication between producers and consumers, Farmer Brown's Journal is urging people to support their local farmers' markets. The data extracted from users will be visualised on a geographic map of Kent as the indicator of the growth of community. These visualised figures present the social relationship between the user and local markets, also reveal the possibility of business.