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- Mini TKW
Sony - from Rootkit to BlueRay via Balls
Location @ Dana Center:
D-studio
Date(s):
Wed 20 7:00 PM - 9:30 PM
Host:
Leo Ryan
Detailed text:
In the space of 3 years 2005 - 2007 the Sony Corporation has gone
from an approach that was tantamount to kicking their audience in the
teeth to instead essentially handing them some of their most valued
assets to use as their own. While this hasn't been a fundamental
company wide transformation there have been some very real instances
of Sony, one of the largest corporations in the world realising that
they are much better off collaborating with their audience than
spying on them. This is a quick snapshot of what they did and the
impact it has had.
Biography:
Leo has worked in digital media since 1996 in New York, Sydney and
London. He has worked agency-side for brands including Sony CE,
Levi’s, MTV and Diageo. He has also worked client-side establishing
the digital arm of Australian publishing company IPMG, which was sold
in 2001 to News Corporation Ltd. He is a member of the Internet
Advertising Bureau’s (IAB) Social Media Council and sits on the board
of the National Gallery Company. www.linkedin.com/in/leoryan
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